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Sun, 2 Sep 2012

Kindle in India

Electronic books have been around for ages - I was paying for them back in 1999 and classics have been available electronically for at least 40 years, thanks to Project Gutenberg. But it's only recently that they've become a mass market, and this is largely down to Amazon's Kindle. Oh sure, there are lots of other "e-readers", but the Kindle is the market leader.

The last couple of years have, not coincidentally, seen an explosion of independent authors. Now that you don't need to print books, many authors who don't already have publication contracts are cutting out that particular middleman and self-publishing, using Amazon for distribution.

The Kindle and Amazon ecosystem does, of course, have drawbacks. But by getting e-books out into the mainstream, something that normal people read and not just weird geeks, Amazon have enabled other sources of e-books to exist. Remember how cider used to be marginalised until Magners came along with their bloody awful pap and their enormous advertising budget? They made cider mainstream, and created a market for smaller producers of better-quality products. Amazon's mainstreaming of e-books has enabled sites like Smashwords to also take off. Most indie authors who self-publish on the Kindle also use sites like Smashwords to sell to users of non-Kindle devices.

And now, the Kindle has launched in India. India is, as well as being the world's greatest democracy, the largest English-speaking country. I'm confident that the Kindle in India will precipitate a boom in electronic self-publishing there just as it has in the US and UK. And, of course, they'll want to sell world wide and won't have any idiot publishers to stop them. I'm looking forward to it!

Posted at 22:01 by David Cantrell
keywords: books | culture | electronics | language
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