Brazilians say "we want our guns"
I bet noidd will pick up on this. Parts of the report like "[the] campaign made the point that criminals do not buy guns legally in shops, where customers are subject to strict background checks" and later "that view resonated most with Brazil's educated middle classes" almost make you think that the BBC has accidentally employed someone who has sensible (ie what I agree with) views on firearms!
An additional aspect which the BBC, being part of The Establishment and in league with The Man, didn't report is that armed Brazilians might be able to get some well-justified pre-emptive retaliation in against criminals elements in the Metropolitan Police.